How we plan to target our audience

We will use a range of methods in order to attract and address our audience, this will include BBFC Ratings, actors, production, practices and mise-en-scene.

Core Target Audience
Our core target audience would be a male of any ethnicity or social class aged between 15-30. As we exist within the action/thriller genre which as a convention aims for these criterion.

Secondary Target Audience
Our secondary audience would be parents who have taken there children to go see the film. So this would mean the audience would be parents male/female between the ages of 35-60. Also we would apply a 12A certificate for our film so we could have an audience younger than 12 meaning we would have access to wider viewing figures. Also if males aged between 15-30 are watching the film then it may mean they will bring their girlfriends, which would widen the audience further to 15-30 females.

BBFC RATING
I would like our film to have a BBFC rating of 12A as I feel this will give us the widest audience. Our film fits this category as it has the same overall tone as other movies in the 12A category much like James Bond Spectre (2015).

ACTORS

Actors

The protagonist very much addressed the audience as he is of their age and their gender. Meaning we gave the audience somebody to directly relate to which I feel will create a clearer image of the character in the audiences head. Furthermore at the start of the chase scene agent Cross gets a call from somebody with a southern accent. As a general convention action films have a side kick who has a southern accent like the ones in the James Bond sequels.

LOCATION
We addressed said the gym was in Leeds, this means we were addressing a higher proportion of the audience than if we just said the actual location Ilkley.

PRODUCTION PRACTICES

We used shot takes which suit the YouTube generation. Also We addressed the gym was in Leeds, this means we were addressing a higher proportion of the audience than if we just said the actual location Ilkley.

MISE-EN-SCENE

We used an urban Mise-en-scene which many of our audience would be used to as urban places are highly populated with the younger generation which of course is our target audience. Because it was it we shot it in overcast weather many of are target audience would understand this. As of course we would be looking for a UK release. In one of our shots we used a sign that says police on it. This represented the criminal side of the story. This was great as it addressed the audience, also connoting what was to come.

PROOF OF AUDINECE

Evidence for the fact action thrillers have an audience would be firstly, San Andreas (2015) when they received a worldwide box office of $473,790,832. Also Fast & Furious 7 (2015) received  a worldwide box office of  $1,516,045,911. Furthermore an example of a British action film that was successful would be Sherlock Holmes: A Game of Shadows 2011 which received a worldwide box office of $545,400,000.