Evaluation Question 5 (YouTube video annotation) How did you attract/address your audience?

Here is the answer to the question given above done via YouTube video annotation.





Below there are some of my points repeated and developed upon in text form.


We had the ability to attract and address the audience in many different ways such as?

• Facebook
• YouTube
• Twitter
• Vimeo
• Tumbler
• Interview non-media studies students
• Interviewing media studies students
• Interviewing our secondary target audience
• Interviewing our core target audience

Attract

Facebook

Facebook Is a very useful way to attract your audience as the people who use Facebook are generally our target audience of 15-25 meaning if they hear about the film then they are more likely to be interested in actually watch it. Also it allows us to post rough cuts and tasters which will increase interest. Also often you can receive feedback on rough cuts which is helpful when making a micro budget indie like ours.



YouTube

YouTube is a video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. YouTube now operates as one of Google's subsidiaries. The site allows users to upload, view, rate, share and comment on videos. Also YouTube has over a billion users which is almost a third of all people on the Internet, and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. This means a site such as this would be great to attract people to watching our film. 

If we were to talk to our core and secondary target audience it would allow us to reflect on what type of film they can relate to. Which would mean we could tailor our film using the feedback we receive in interviews to make sure we get a positive reply when we present it to an audience. For example  we would ask them questions about their opinion on the narrative, the cinematography and weather we represent them. 

We could then interview media and then non media students. This would then mean that we could gather two different sets of feedback.  As media students will have a different outlook on a film then a non media student. As media students will give us better analysis on camera shots, editing and semiotics. As this is what media students tend to focus on as they are in the same position as me. Whereas non media students will talk about the tone of the and whether the music fits the scene. So this would mean we would have two different opinions on our film. One from an people who are experienced in making films and others who would be watching the film. When we had received feedback we could then again tailor the film to make sure we have correctly and effectively address them. 

Address

Narrative

We did not directly address are audience with our narrative as we have little narrative in the film opening, however when we did it of course was spoken by actors of their age and also in the style they may do themselves. we also made sure it made sense by adding the full gym scene as it was important for our audience to know what's going on. We can see that the audience understands the narrative as they gave it a average of 8 out of 10 for whether the narrative was clear or not. We also use one shot of the phone on the bench when agent Cross gets a text about his mission this also helps with the context of the whole film. Narrative enigma is also used here as it keeps the audience attracted and interested. It also makes the audience ask itself questions. Also

Mis-en-scene

We used an urban Mise-en-scene which many of our audience would be used to as urban places are highly populated with the younger generation which of course is our target audience. Because it was it we shot it in overcast weather many of are target audience would understand this. As of course we would be looking for a UK release. In one of our shots we used a sign that says police on it. This represented the criminal side of the story. This was great as it addressed the audience, also connoting what was to come.

Music

We addressed them by using fast paced music which had an electronic and bass element. Which is similar to the pop music or rap/grime music which is popular with younger generations. We also matched the editing to the music which of course was fast paced do addressed our audience of (15-24).

Actors

The protagonist very much addressed the audience as he is of their age and their gender. Meaning we gave the audience somebody to directly relate to which I feel will create a clearer image of the character in the audiences head. Furthermore at the start of the chase scene agent Cross gets a call from somebody with a southern accent. As a general convention action films have a side kick who has a southern accent like the ones in the James Bond sequels.

Location
We addressed said the gym was in Leeds, this means we were addressing a higher proportion of the audience than if we just said the actual location Ilkley. For example 13% of the people wh watched Edge of Tomorrow were from Yorkshire.

Titles

We used animated titles that swooped in an out when cars hit them id this because It provided good information and effect. Animated titles were also seen in Captain America winter soldier showing animated titles to be a convention within action films. So this means we are addressing our action genre as the fans of this genre will realise that it is an action film. As of course like I said animated tiles signify the action genre.

Overall I feel that our film does a better job at attraction of audiences then addressing them as we have little narrative and characters.