Evaluation Q4 (Blog) Who would be the audience for your media product

Core Audience

Our core target audience would be a male of any ethnicity or social class aged between 15-30. As we exist within the action/thriller genre which as a convention aims for these criterion. An example of a person of this age is below in picture form.  

Secondary Audience  

Our secondary audience would be parents who have taken there children to go see the film. So this would mean the audience would be parents male/female between the ages of 35-60. Also we would apply a 12A certificate for our film so we could have an audience younger than 12 meaning we would have access to wider viewing figures. Also if males aged between 15-30 are watching the film then it may mean they will bring their girlfriends, which would widen the audience further to 15-30 females. Below there is some examples of what our secondary target audience would look like.

BBFC Rating

I would like our film to have a BBFC rating of 12A as I feel this will give us the widest audience. Our film fits this category as it has the same overall tone as other movies in the 12A category much like James Bond Spectre (2015). Tone is seen as important in the BBFC specification as seen in this quote taken from their website, "The overall tone of a film or video, and the way it makes the audience feel may affect the classification." Also we would have infrequent strong language in our film which would keep it in the 12A specification. This is their terms to keep the film in a 12A and I feel our full 90 minute film would be within the boundaries of the specification. "The BBFC's Guidelines state that strong language (e.g. 'f***') may be passed at 12 or 12A, depending on the manner in which it is used, who is using the language, its frequency and any special contextual justification. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. There is some allowance for puns on strong language at this category.
There may be moderate language (e.g. uses of terms such as ‘bitch’ and ‘twat’ at 12 or 12A)."  Furthermore we have no discrimination in the film which enables us yet again to stay in the 12A category. This quote is again from their website which specifies discrimination rules.  "Any discriminatory language or behaviour will not be endorsed by the work as a whole." Finally we would include moderate violence which is allowed by BBFC for a 12A, furthermore no horror would be used as this is not our genre anyway.

Changes made to fit audience

So far we are yet to make changes to the film in order for it to fit our audience. This is because are initial film idea already fit the audience we were aiming for. Apart from when we carried out audience feedback and we were told to include a female which we ended up following up in the character "Niamh" who plays a role similar to M from James Bond. We did this in order to attract more of a female audience. Because of this change we have increased the size of our secondary audience.

Proof of audience

Evidence for the fact action thrillers have an audience would be firstly, San Andreas (2015) when they received a worldwide box office of $473,790,832. Also Fast & Furious 7 (2015) received  a worldwide box office of  $1,516,045,911. Furthermore an example of a British action film that was successful would be Sherlock Holmes: A Game of Shadows 2011 which received a worldwide box office of $545,400,000.

Choices made to create a Working Title esc film

Films created by the UK's biggest film producer (Working title) are marketed at audiences in the US in certain ways. For example they will not use regional accents as this means US audiences may find it harder to understand so they will not watch it. Whereas when the top indie film producer (Warp films) creates a film they will use regional accents because they know they will not be aiming for a US release. Also no top actors will be used in indie films much like ours, but we did not use regional accents as we purposely chose are actors as they had southern accents which is what Working Title tends to do. As we would be aiming for a small US release which I explain in the evaluation question 3.